BSc (Hons) Business and Marketing
Undergraduate Degree
Join us and take the first step towards a rewarding career and a brighter future!
BSc (Hons) Business and Marketing
Course Overview
This course’s syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behavior and digital marketing.
Common Course Modules
Module overview
- Principles and practices of marketing
- Digital marketing
- Consumer behavior
- Communications and Branding
Entry Requirements
Entry Requirements (UK or abroad qualification):
- Level 2 qualification (GCSE’s, Highschool, Senior school)
- Level 3 qualification such as:
- A Levels or senior school
- BTEC Extended Diploma
- Higher education Diploma
Work experience Route
Entry to level 3 for those who cannot meet the above entry criteria are able to apply through work experience (minimum 6-month experience in a good role and should be employed before you start your program). Required to provide a work reference letter with information containing the company name, address, email and referee details.
Employability
The course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism. You might choose to focus on a specialist area such as advertising and sponsorship, brand and product management or digital marketing. On the other hand, some roles involve the whole marketing mix.
| Jobs | Salary Expectation | Industry Links |
|---|---|---|
|
Market Researcher Marketing Executive Media Planner or Buyer Social Media Manager Event Manager Public Relations Account Manager Product Manager |
£25,000 – £35,000 £25,000 – £35,000 £19,000 – £30,000 £25,000 – £40,000 £30,000 – £45,000 £30,000 – £45,000 £45,000 – £65,000 |
Charted Institute of Marketing (CIM) ARCO academy Alban House Thomson Reuters |
Teaching and Assessment
- Coursework
- Group assignments
- Activity-based assignments
- Exams
- Presentations
Standard delivery:
Studying on campus 2 days a week which is Monday – Friday (10:00-17:00)
Scholarships & Bursaries
British Council Scholarship for Women in STEM:
- This scholarship is offered in partnership with the British Council.
- It provides full tuition fees, airfare, a monthly living stipend, and a Career Development Bursary.
- Eligible female students from Bangladesh, India, Nepal, Pakistan, and Sri Lanka can apply.
Merit Scholarship:
- Open to undergraduate students from the UK (and eligible EU/EEA students).
- The scholarship amount is £1,000
ARU Bursary:
- Available for students with an annual household income of £42,875 or less.
- Eligible for UK or eligible EU students studying full- or part-time undergraduate or integrated Masters degrees.
- The bursary provides up to £300 per year
Alumni Scholarship:
- For students who have completed an degree and want to pursue further study.
- Available for UK or eligible EU students starting a postgraduate taught or postgraduate research degree.
- Offers either a 20% discount on postgraduate taught courses or a £400 discount on postgraduate research program