BSc (Hons) Business and Marketing
Undergraduate Degree
Join us and take the first step towards a rewarding career and a brighter future!
BSc (Hons) BUSINESS AND MARKETING
Course Overview
This course develops essential marketing skills, including creativity, strategic thinking, and effective communication, while providing a strong foundation in branding, brand management, market research, consumer behavior, and digital marketing
Common Course Modules
Module Overview
- Principles and Practices of Marketing
- Digital Marketing
- Consumer Behavior
- Communications and Branding
Entry Requirements
Entry Requirements (UK or abroad qualification):
- Level 2 qualification (GCSE’s, Highschool, Senior school)
- Level 3 qualification such as:
- A Levels or senior school
- BTEC Extended Diploma
- Higher education Diploma
Work experience Route
Entry to level 3 for those who cannot meet the above entry criteria are able to apply through work experience (minimum 6-month experience in a good role and should be employed before you start your program). Required to provide a work reference letter with information containing the company name, address, email and referee details.
Employability
The course prepares you for a career in marketing management across sectors such as FMCG, financial services, telecoms, and tourism. Potential roles include:
Market Researcher
Marketing Executive
Media Planner or Buyer
Social Media Manager
Event Manager
Public Relations Account Manager
Product Manager
| Jobs | Salary Expectation |
|---|---|
|
Market Researcher
|
£25,000–£35,000 |
|
Marketing Executive: |
£25,000–£35,000 |
|
Media Planner or Buyer |
£19,000–£30,000 |
|
Social Media Manager |
£25,000–£40,000 |
|
Event Manager |
£30,000–£45,000 |
|
Public Relations Account Manager |
£30,000–£45,000 |
|
Product Manager |
£45,000–£65,000 |
Industry Links
Chartered Institute of Marketing (CIM)
ARCO Academy
Alban House
Thomson Reuters
Teaching and Assessment
- Coursework
- Group assignments
- Activity-based assignments
- Exams
- Presentations
Standard delivery:
Studying on campus 2 days a week which is Monday – Friday (10:00-17:00)
Scholarships & Bursaries
British Council Scholarship for Women in STEM:
- This scholarship is offered in partnership with the British Council.
- It provides full tuition fees, airfare, a monthly living stipend, and a Career Development Bursary.
- Eligible female students from Bangladesh, India, Nepal, Pakistan, and Sri Lanka can apply.
Merit Scholarship:
- Open to undergraduate students from the UK (and eligible EU/EEA students).
- The scholarship amount is £1,000
ARU Bursary:
- Available for students with an annual household income of £42,875 or less.
- Eligible for UK or eligible EU students studying full- or part-time undergraduate or integrated Masters degrees on ARU campuses.
- The bursary provides up to £300 per year
Alumni Scholarship:
- For students who have completed an ARU degree and want to pursue further study.
- Available for UK or eligible EU students starting a postgraduate taught or postgraduate research degree.
- Offers either a 20% discount on postgraduate taught courses or a £400 discount on postgraduate research programs